top of page



13/06/24, 11:00

April Six Mobility Welcomes Automotive Industry expert Martin Cox as New Creative Director

We are thrilled to announce the appointment of renowned Creative Director and Writer, Martin Cox. Martin will lead our international campaigns, leveraging his extensive experience to elevate our creative endeavours and drive them to new heights.

With over 20 years of crafting award-winning, multi-channel campaigns across Europe and globally, Martin is a distinguished figure in the automotive and technology sectors. His impressive portfolio includes work with some of the world’s most prominent brands, showcasing his unparalleled expertise and innovative approach.

Martin joins us from The Game, where he spearheaded global campaigns for BMW. Throughout his illustrious career, he has been instrumental in shaping creative strategies for leading brands such as Lexus/Toyota Europe, BMW, Jaguar, Vauxhall, Samsung, Nokia, eBay, Audible, Salesforce, Kinto, NatWest, and Land Rover. His efforts have been pivotal in launching new products and vehicles, driving sales, and enhancing brand presence on a global scale.

Martin’s creative genius has produced impactful campaigns across various mediums, including Super Bowl spots featuring Hollywood actors, collaborations with esteemed directors like Tom Hooper, Martin Campbell, Matthew Vaughn, and Sam Brown, as well as long-form documentaries, TV commercials, social campaigns, and cutting-edge digital experiences.

His work has earned him numerous accolades, including three British Arrows, two EFFIE Awards, a Cannes Lions Finalist, Campaign Big Awards, Shots, and an Epica Award.

"Having Martin join our team is a significant milestone for April Six Mobility," said Sam Smith, Managing Director of April Six Mobility. "His exceptional track record and creative vision will undoubtedly drive our campaigns to new heights. We are excited to work together to bring innovative solutions to our clients and see the impact he will make on our agency."

We are confident that Martin's addition to our team will enhance our creative capabilities and strengthen our position as a leader in the Mobility sector. Welcome aboard, Martin!

bottom of page