LATEST NEWS

James, April Six Art Director, explores 5 ways in which he hits refresh, resets, and find his groove again.

Ho Ho Here we go again! So, who’s got a sack full of goodies and who’s got a mouldy tangerine?

The UK’s 2024 Budget has been unveiled, promising critical updates to support the transition to EVs but revealing a disappointing reliance on familiar, insufficient approaches.

In many instances, the luxury price tags and the perception of EVs as high-risk investments significantly contribute to the slow adoption among more conservative consumers. Perhaps it’s time to explore a different approach.

As an EV owner, for more than three years now, our MD, Sam Smith, finds herself reflecting on the benefits of her decision to make the switch.

Entertaining storytelling is at the heart of us connecting with audiences and changing behaviour around Electric Vehicles.

The recent SMMT report showed EVs at 20.5% market share, but to appeal to the early majority, we must shift the narrative to emphasise their practicality and reliability as the smart choice today.

Innovation isn’t some mythical, giant leap forward, and isn’t the exclusive territory of geniuses. No, innovation starts with something much simpler: attitude.

Are we marketing EVs the wrong way?
EVs are smart, connected devices that bring a new driving experience. It’s time to focus on innovation, not comparison.

Having celebrated World EV Day this week, electric cars should be riding a wave of success in a world rapidly shifting towards sustainable energy. However, rampant media misinformation is crippling the momentum.

In today’s digital world, brands are navigating a minefield of misinformation. The sheer scale of this issue is staggering.

April Six Mobility Welcomes Automotive Industry expert Martin Cox as New Creative Director